Papa's Spiceria
Tired of the same old boring breakfast? Spice things up with Papa’s Spiceria! Heinz is teaming up with Papa Louie to bring your childhood back. Starting September 26th, grab your limited-edition spicy ketchup and scan the QR code on the bottle to unlock your culinary adventure. Make breakfast the best part of your day with Heinz Spicy Ketchup!
Problem
The ketchup category at large is in decline due to growing condiment choices, such as hot sauce and BBQ sauce, and economic uncertainty.
My Roles
Co-Art Director
Co-Copywriter
Animator
Project Planner
Solution
Get Gen Z and younger millennials to try and buy Heinz Jalapeno Ketchup by inspiring usage during breakfast.
Skills
​Research / Conceptualization / Script Writing / Storyboarding / Illustration
Asset Creation / Animation / Motion Graphics / Sequencing / Sound Design