
Duolympics Case Study
In order to engage super-fan groups and inspire people to start and continue learning with Duolingo, our goal was to tap into the fanbase of the Olympics by introducing a multilingual platform where you can work as a team, power up your language skills, and most of all, have fun doing it!
Problem
The hardest part of learning anything is staying motivated. But, every learner has different motivations.
Solution
Get Gen Z and millennials to sign up to learn with Duolingo by creating a
buzzworthy idea that taps into their fandoms and help them get more out of what they love.
My Roles
Co-Art Director
Co-Copywriter
Project Planner
Skills
​Research / Conceptualization / Script Writing / Storyboarding / Illustration
Asset Creation / Animation / Motion Graphics / Sequencing / Sound Design