RING THE GREAT & POWERFUL

Inspired by an iconic scene from The Wizard of Oz, “Ring the Great & Powerful” puts a playful Halloween twist on home security by showcasing Ring Doorbell’s two-way communication technology. The commercial uses humor, nostalgia, and recognizable storytelling to demonstrate how homeowners can see, hear, and communicate with visitors without ever opening their doors. By transforming a familiar movie moment into an entertaining product demonstration, the campaign reinforces Ring’s ability to provide safety, convenience, and peace of mind. I served as the art director, copywriter, and project planner, helping bring the concept from initial strategy through creative execution.