Starry 360 Campaign
If you look closely at soda ads, you'll notice one common theme... CARBONATION! This campaign uses the excitement surrounding the 2024 solar eclipse to launch Starry as an interstellar drink, with both fizz and flavor that are truly out of this world! Just like the eclipse, Starry is a rare cosmic experience you won't want to miss.
Problem
Some consumers are still fans of the more well-known brands. However, they seem to "eclipse" their flavor with fizz.
Solution
Show that Starry has the perfect blend of flavor AND fizz by creating a 360 campaign that will get people talking about Starry.
My Roles
Art Director
Copywriter
Project Planner
Skills
​Research / Conceptualization / Script Writing / Storyboarding / Illustration
Character Creation / Animation / Motion Graphics / Sequencing / Sound Design