Squishmallows Case Study
By integrating narratives through visually appealing posts and stories, we aim to engage the audience and strengthen their bond with Squishmallows. Users can interact with the stories, revealing hidden surprises, and even making choices that influence the outcome of the narrative.
Problem
Squishmallows are widely popular for their cute designs, but they could be more specific in the characters stories to create a stronger connection with consumers.
My Roles
Art Director
Copywriter
Project Planner
Solution
Ensure that Squishmallows continue
to connect with their core demographic
while appealing to new segments is
crucial for sustained success.
Skills
​Research / Conceptualization / Script Writing / Storyboarding / Illustration
Character Creation / Animation / Motion Graphics / Sequencing / Sound Design