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Squishmallows Case Study

By integrating narratives through visually appealing posts and stories, we aim to engage the audience and strengthen their bond with Squishmallows. Users can interact with the stories, revealing hidden surprises, and even making choices that influence the outcome of the narrative.

Problem

Squishmallows are widely popular for their cute designs, but they could be more specific in the characters stories to create a stronger connection with consumers.

My Roles

Art Director

Copywriter

Project Planner

Solution

Ensure that Squishmallows continue

to connect with their core demographic

while appealing to new segments is

crucial for sustained success.

Skills

​Research / Conceptualization / Script Writing / Storyboarding / Illustration

Character Creation / Animation / Motion Graphics / Sequencing / Sound Design

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