The goal of this social media campaign is to show that while the beauty community can be intimidating, Pacifica’s products are a low-stakes entry point in the makeup industry.
 

Viewers often rely on their favorite influencer’s advice. So, through following Abbey, and watching her simple and easy makeup tips, viewers feel more comfortable knowing that her videos are a safe space for new makeup users.

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(Collaboration with Max Wegzyn and Abbey Spear)