Pacifica Social Campaign
Viewers often rely on their favorite influencer’s advice. Through following Abbey, viewers feel more comfortable knowing her videos are a safe space for new makeup users. Abbey offers guidance that helps beginners gain confidence. Her approachable style and encouragement creates a supportive environment where followers feel inspired to experiment.
Problem
Makeup can be an intimidating industry for those who aren't familiar with its endless array of products. For beginners, even the basics can feel overwhelming.
My Roles
Co-Art Director
Co-Copywriter
Project Planner
Solution
Position Pacifica as a low-stakes, inviting entry point into the beauty community, especially for those who may feel hesitant about diving into the world of cosmetics and skincare.
Skills
​Research / Conceptualization / Script Writing / Storyboarding /Direction
Production Design / Sequencing /
Sound Design