Brownie Brittle Commercial
We all know about the age-old argument of the best part of a brownie... This commercial spot pokes fun at the argument between crispy and chewy through the promotion of Sheila G's delicious Brownie Brittle. With its perfect balance of crunch and flavor, Brownie Brittle is the ultimate solution to settle the debate once and for all.
Problem
While their taste is top-tier, their marketing needs a humorous twist to get consumers to rethink their go-to snack.
Solution
Highlight Brownie Brittle’s irresistible taste and texture, using humor to make it memorable. The campaign should push boundaries with witty, out-of-the-box messaging.
My Roles
Art Director
Copywriter
Project Planner
Skills
​Research / Conceptualization / Script Writing / Storyboarding /Direction
Production Design / Sequencing /
Sound Design