For the City of Sterling Heights’ Pathway to Play and Preservation Millage, I developed a custom logo and comprehensive brand package that visually communicated the initiative’s focus on improving pathways and walkways, preserving open spaces, reforesting the community, and enhancing local parks. I created a cohesive visual identity that could be applied across various promotional materials while making the millage’s message recognizable and accessible to residents. Following the successful passage of the millage, the branding and creative assets will continue to support the City’s communication efforts for years to come.