I was tasked with refreshing the Macomb County Chamber’s existing logo to create a more modern, polished identity while preserving the recognizable elements of its established brand. The process involved evaluating the original design, exploring multiple creative directions, and developing updated logo concepts that balanced contemporary design with brand familiarity. Through refinement of typography, composition, and visual elements, I worked to create a refreshed identity that reflects the Chamber’s professionalism and continued presence in the Macomb County business community.