As part of a college design project, I took the initiative to develop a real-world recruitment campaign for the Sterling Heights Fire Department, combining my academic experience with the relationships I had built during my internship. After learning that recruitment was one of the department’s ongoing challenges, I developed a comprehensive campaign designed to raise awareness and encourage prospective firefighters to explore career opportunities. The project included a custom brand package, recruitment posters, social media graphics, and a digital brochure, all designed to create a cohesive and compelling message while supporting the department’s recruitment efforts.