During my internship with the City of Sterling Heights, I managed social media content for the Sterling Heights Fire Department, focusing on strengthening community engagement through creative storytelling, consistent posting, and engaging digital content. By incorporating social media trends, video production, and community-focused messaging, I helped increase posting activity by 966.7%, contributing to a 4,604% increase in Facebook reach and a 1,265% increase in Instagram reach. One standout project was a nostalgic fire department introduction video that generated over 100,000 views, demonstrating the impact of creative, relatable content in connecting public safety organizations with their communities.