Running the Sterling Heights Fire Department's social media was about more than just sharing the facts.
It was about connecting with the community!

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​The number of posts rose by 966.7%, playing a significant role in allowing us to maintain a consistent presence and keep the community continuously connected with the Sterling Heights Fire Department. With this increase in posting, our Facebook reach increased by 4604% while Instagram reach increased by 1265%, demonstrating how impactful our new approach has been.​​​

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Achieving 100k views for our fire department's theme song throwback intro video, highlights the
power of tapping into nostalgic and popular culture!