I had the opportunity to help design the branding for the 2024 Sterling Heights State of the City event, centering around the heartfelt theme Love, Sterling Heights. This concept was inspired by a letter-like sentiment, celebrating the city’s connection to its residents. At the event, the mayor highlighted the Pathway to Play and Preservation millage plans, reflected on the progress Sterling Heights has made, and discussed the current state of the city such as its challenges, triumphs, and aspirations for the future.

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To extend the event’s impact beyond the day itself, I designed a custom postcard as a takeaway item. The front of each postcard features a different city department, and the back includes playful, hand-drawn sketches that mirror the doodles you might find at the end of a thoughtful note. Printed at a standard size, the postcards will be distributed at City Hall, serving as both a keepsake and a tool to reinforce the city’s identity and message to a broader audience.