Ring the Great & Powerful
Like the wizard, Ring gives you the power over your doorstep, keeping you safe, aware, and in control. This commercial emphasizes Ring's two-way communication, positioning it as the ultimate tool for both safety and convenience. It is not a matter of wizardry, but the strength of advanced technology.
Problem
Homeowners want to feel safe, especially on a high-traffic night like Halloween when strangers constantly approach their doors.
Solution
Ring Doorbell makes it easy to see and speak with visitors—no wizardry required. By emphasizing its two-way communication feature, this campaign playfully references an iconic movie scene
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