Fire Department Social Media Accounts
Running the Sterling Heights Fire Department's social media was about more than just sharing the facts. It was about connecting with the community and showcasing the amazing group of people behind those uniforms.
Statistics
​The number of posts rose by 966.7%, playing a significant role in allowing us to maintain a consistent presence and keep the community continuously connected with the Sterling Heights Fire Department. With this increase in posting, our Facebook reach increased by 4604% while Instagram reach increased by 1265%, demonstrating how impactful our new approach has been.​​​
Achieving 72k views for our fire department's theme song throwback intro video, highlights the power of tapping into nostalgic and popular culture can make messages more memorable!​​​