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Fire Department Social Media
Running the Sterling Heights Fire Department's social media was about more than just sharing the facts—it was about connecting with the community and showcasing the amazing group of people behind those uniforms.
Achieving 59.5k views for our fire department's theme song throwback intro video, highlights the power of using recognizable and fun content. This proves that tapping into nostalgic and popular culture can make messages more memorable!
In my time managing the social media accounts, I saw significant growth! Our Facebook reach increased by 4604%, and our Instagram reach increased by 1265%, demonstrating how impactful our storytelling approach has been.
The percentage increase in posts, which rose by 966.7%, also played a significant role in this success, allowing us to maintain a consistent presence and keep the community continuously connected with the Sterling Heights
Fire Department.
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